Fru.it/NOW

Fru.it is a favorite Italian brand. The label makes a number of fantastic styles – sandals, mules, pumps and flats. However, we especially love its boots.

Whether it’s your personality, your fashion sense, or your feet, Fru.it boots just always seem to fit. They’re so chic and wonderfully designed; so European. The brand’s mission is to, “create footwear of high value that is feminine, usable, searched and handcrafted.” Mission accomplished!

The company was founded in 1979 by brothers Vincenzo, Silvano and Umberto Tombolini. While Umberto Tombolini withdrew from society in 1997 for personal reasons, the two remaining brothers are still going strong. Vincenzo is the creative force behind Fru.it; Silvano has immersed himself in the productive phase. The partnership has proven to be a winning venture.  

See what we have in store

Fruit 647- Brown Suede $348.00	Fruit 647- Black Suede $348.00	Fruit 618- Black $318.00	Fruit 1847- Brown $460.00